Privacy Policy

Last updated: March 2026

Introduction

Morningline ("we", "us", "our") is committed to protecting the personal data of everyone who interacts with our website and services. This Privacy Policy describes how we collect, use, disclose, and safeguard personal data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA).

By using this website or submitting your details through our order form, you consent to the practices described in this policy. Please read it carefully before providing any personal information.

Collection of Personal Data

We collect personal data that you provide to us directly when using this website. This includes:

• Your full name
• Your phone number
• Details of the guide you have selected to order

We only collect personal data that is necessary for the specific purposes described below. We do not collect sensitive personal data and we do not ask for financial information directly through this website.

Purpose of Data Collection

The personal data you provide is used solely for the following purposes:

• To process and fulfil your guide order
• To contact you regarding your order via the phone number provided
• To respond to any questions or requests you may send to us

We will not use your personal data for marketing communications without your separate, explicit consent. If you have consented to receive updates from us and wish to withdraw that consent at any time, please contact us at the address below.

Cookies

This website does not use tracking cookies, analytics cookies, or third-party advertising cookies. We do not use any external scripts, analytics services, or third-party content delivery networks. Any session-level browser functionality used on this website is solely for the purpose of form submission and is not retained after your session ends.

Disclosure to Third Parties

We do not sell, rent, or trade your personal data to any third parties. We will not share your personal data with external organisations except in the following limited circumstances:

• Where required by law, regulation, or court order
• Where necessary to protect the rights, property, or safety of Morningline or others
• With service providers who assist us in operating this website, subject to strict confidentiality agreements

Any third-party service providers we engage are required to handle your data only as directed by us and in compliance with applicable Singapore data protection law.

Data Management and Security

We take reasonable and appropriate measures to protect the personal data we hold from unauthorised access, use, disclosure, alteration, or destruction. These measures include administrative, technical, and physical safeguards appropriate to the nature of the data.

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Once data is no longer needed, it is securely deleted or anonymised.

Your Rights

Under the Singapore PDPA, you have the following rights regarding your personal data held by Morningline:

• Access: You may request access to the personal data we hold about you at any time.
• Correction: If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it.
• Withdrawal of Consent: You may withdraw consent to the collection, use, or disclosure of your personal data at any time. Please note that withdrawal may affect our ability to fulfil your order or continue providing our services to you.

To exercise any of these rights, please contact our Data Protection contact at the address below. We will respond to all legitimate requests within a reasonable timeframe and in accordance with our obligations under the PDPA.

Contact for Data Matters

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us:

Morningline Data Contact
The Morningline Studio, #06-04, Raffles Holland V, 118 Holland Avenue, Singapore 278967
Email: hello@morningline.sg
Phone: +65 6352 8074

We take all data-related queries seriously and will respond promptly and courteously.